Ice Jerseys


Ice Jerseys

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UpdatedJanuary 1, 1970
Installs134 times
Tagssports, apparel


In the fall of 1989, long before most people could have imagined the Internet and online shopping, a small Montreal sports store called ‘Sport BUFF’ opened its doors across the street from the legendary Montreal Forum. The store was dedicated to the true sports fan, offering the best selection of officially licensed sports merchandise and apparel.

Over the years, the store developed a solid reputation for quality products, great value and exceptional service. This was evident when rival Bruins and Leafs fans visiting Montreal for a hockey game would make a point of dropping by to buy up whatever was available in their team’s colors. They would later call from Boston, Toronto, New York… and soon England, France, Germany and Australia, because they would remember that the hockey store across from the Forum would likely have what they were looking for.

In the late 90’s, when the Internet finally looked like a viable method of conducting business, the idea for our first online venture,, was born. would be a web site dedicated to those same diehard hockey fans from around the world that shared a passion for hockey. Our recipe for success online would be to essentially replicate what we had successfully done for a decade in our original retail shop: offer the best products and selection, exceptional value, friendly and knowledgeable staff… and make shopping easy and fun.

We hope you enjoy your shopping experience at, and encourage you to come back periodically as we continue to expand the site and our product offering.

Your friends at

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