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IAB MIXX Conference & Expo« Books & Reference « Downloads
|Updated||October 22, 2012|
|Category||Books & Reference|
The Big Bang: When Technology and Creativity Collide.
It is time to leave behind tired debates pitting art against science and focus on what the fusion of the two creates— a new universe of possibility for marketing and media. Technology builds paths to reach hearts and minds of consumers, but creativity is what drives emotion. In our ecosystem, one is nothing without the other.
Two full days of exclusive insights and high-stakes debates, surrounded by advertising’s most influential people, will change the way you navigate a new era of innovation. Join leaders at the 2012 IAB MIXX Conference & Expo to explore the technology layer of creativity and examine the true science of art.
Content rating: Low Maturity
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